JR SHAD concept is “Not too strong roll action” and“ Shad tail for vertical and bottom use”. Ordinal shad tail is high appeal softbait, but fish do not like too high appeal action sometimes, especially in high pressure field. JR SHAD’s long and thin root of the tail absorb the shad tail vibration and prevent the body makes strong roll action. Also, due to a root of the tail is flexible and long, the shad tail catch water well, even drop shot rig or bottom bumping.